What are Syndication Tools?


If the first revolution in electronic publishing was making publishing platforms fully accessible, the next phase is the linking of these platforms together to produce new combinations and new types of content via turnkey syndication tools, such as IFTTT (If This, Then That). Especially beneficial for advertisers, today's syndication tools have gone social, allowing stakeholders to extend their campaigns to huge audiences across social media channels such as Facebook, Twitter, and LinkedIn. Modern syndication tools offer baked-in features that facilitate easy sharing of videos and posts by the viewer, as well as reporting data to indicate the reach and engagement level of the promoted content. With user friendly dissemination tools and services debuting on the market everyday, the power of individuals and organizations to spread messages, news, and advertisements to the public is easier, and more influential than ever.

INSTRUCTIONS: Enter your responses to the questions below. This is most easily done by moving your cursor to the end of the last item and pressing RETURN to create a new bullet point. Please include URLs whenever you can (full URLs will automatically be turned into hyperlinks; please type them out rather than using the linking tools in the toolbar).

Please "sign" your contributions by marking with the code of 4 tildes (~) in a row so that we can follow up with you if we need additional information or leads to examples- this produces a signature when the page is updated, like this: - gordon gordon Jul 21, 2016

(1) How might this technology be relevant to the educational sector you know best?

  • - dkernohan dkernohan Aug 15, 2016 Feels "Reclaim Hosting-y" and "Publish on Own Site, Share Everywhere" (POSSE). With the still-painful loss of Google Reader way back when there is a gap for drawing together web-published material, and growing skepticism around social networks this feels like a "now" idea but I freely admit this could be my wishful thinking rather than a trend. The obvious use is to aggregate student work that may be hosted on multiple platforms, but it could also be used for reading lists, curated journals/collections of papers.
  • New University presses - publishing academy papers, student work and new open access models - DaveP DaveP Oct 2, 2016

(2) What themes are missing from the above description that you think are important?

  • The ability to "follow" a person (or feed) and get their new content automatically sent to a dashboard, a la Tumblr, Twitter, WordPress, Instagram, and of course Facebook. - bryan.alexander bryan.alexander Sep 9, 2016
  • Intrusion & Ethics - damian.mcdonald damian.mcdonald Sep 16, 2016

(3) What do you see as the potential impact of this technology on teaching, learning, research, or creative inquiry?

  • I think the intro says it all: "Especially beneficial for advertisers", but we do need to acknowledge that in the 21st century we are no longer educational ivory towers, but multi - million pund/dollar/yen businesses, relying in paying customers (It was not always thus in the UK!), and as such, if we can harness the power of SYndication Tools, perhaps we can use them to bring in more students. Of course it all depends on whether or not these methods actually work - see Section 4. - damian.mcdonald damian.mcdonald Sep 16, 2016
  • another response here

(4) Do you have or know of a project working in this area?